By Dave Ashton
As of 16 January 2021, the FCA and Groupe PSA have merged to create the by volume, fourth largest vehicle manufacturer. This will also make the newly formed company the third largest revenue manufacturer. The new collaboration will be called Stellantis, which is derived from the Latin word, ‘stello’ roughly translating ‘to brighten with stars.’ Also, the Chrysler Corporation has changed hands via mergers four times within the last 23 years.
Back in 1998, the Chrysler Corporation joined forces with Daimler-Benz, with Daimler then selling 80.1% of Chrysler to a private equity firm in 2007. In 2009, Chrysler filed for Chapter 11 bankruptcy protection, with all assets being sold to the Chrysler Group LLC, under the guidance of the FIAT group. by January 21, 2014, FIAT acquired the last shares of Chrysler, renaming the brands to Fiat Chrysler Automobiles.
The 14 brands which make up the new conglomerate include, Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, FIAT, Jeep, Lancia, Maserati, Opel, Peugeot, RAM, and Vauxhall. The head office will now be based in Amsterdam Netherlands, and there’s now a Stellantis Wikipedia page to find future updates.
The merger is seen to be a big advantage for both organisations. The PSA will be introduced to all American markets, while the FCA can make use of the newly developed PSA electric platforms.
This merger thing seems to be the way forward for most car companies. The FCA linked up with Tesla in April 2019 to control CO2 emissions to better comply with EU standards. While Ford have also linked up with Volkswagen for their electric car platform which should begin production in 2023.
For the Dodge muscle car fans out there, this merger most likely means future designs and platforms can be shared. Keep an eye on this space for future updates.
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