With more consumers than ever stuck indoors, this year's Super Bowl event is set to be one of its biggest yet. With that, comes a huge opportunity from advertisers, who are putting big money into promoting their products to this uniquely wide audience.
Some brands, however, are opting out of this year's event, choosing to spend their ad money on furthering relief efforts surrounding the COVID-19 pandemic. Kia, is one of those brands, who announced this decision recently, stating that the car manufacturer will be ending its 10-year Super Bowl ad streak.
While it is not yet announced what the brand will be doing with the relocated money, the company stated more details will be arriving on February 4th.
Image Credit: Kia