2020 has been a year full of disruption and people are looking for extra comfort—and BMW's Calm Wash provides a soothing ASMR experience that helps to promote feelings of relaxation. The multi-sensory ASMR Calm Wash video immerses viewers in neon colors and sounds as the BMW X7 receives a cleaning.
The video is short and sweet, coming in at just over two minutes, and it offers a close-up view of bubbles, dark night scenes, soapy windows and dripping suds. With Calm Wash, BMW conveys not only the beauty of its vehicle but also feelings of comfort and safety. As BMW describes, "With everything that's going on in the world, sometimes you need a place to wash away all your worries. For so many of us, the inside of our cars is exactly that—a safe haven."
Image Credit: BMW