To promote Cadillac's hands-free capabilities, the auto brand tapped Timothee Chalamet and Winona Ryder for a modern rendition of the 1990s cult-classic film, Edward Scissorhands. The ad has been dubbed 'ScissorHandsFree' and features Chalamet as Edward, now renamed to Edgar, who, like the film character he's inspired by, has scissors for hands.
The ad features a sequence of tasks that are difficult for someone with scissors for hands to preform, which include catching footballs, and preparing sandwiches. In one instance, Chalamet's character rides the bus and accidentally cuts one of the wires, getting himself banned from public transportation. His mother, played by Winona Ryder, opts to buy him a Cadillac, as the hands-free nature better suits someone under his unique circumstance.
Image Credit: Cadillac