Category Archives: Car News

Visteon supplies digital cluster to new Hyundai Creta

Building on the 2019 launch of the hybrid instrument cluster in the Kia Seltos, global Tier 1 supplier Visteon has further enhanced its regional supplier position in the digital cluster segment in India. The company has debuted its cockpit technology in new Hyundai Creta SUV, which was launched in March this year. The new Creta’s cabin’s…
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Hatch match: 2020 Volkswagen Golf vs. Ford Focus

This Golf’s ride is certainly firmer than that of any basic Golf I’ve driven previously. It has good, close, upright body control that doesn’t start to get soggy and floaty when you tackle a tougher country road with a bit of speed, plus steering with a clearer sense of off-centre responsiveness than it used to,…
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Nissan Ranks First With Most-Seen Auto Ad

Nissan’s commercial featuring actress Brie Larson encouraging a young woman to never compromise ranks as the most-viewed automotive commercial -- generating the highest number of impressions across national broadcast and cable TV airings -- during the week of June 15-21. This ad has the best iSpot Attention Score in the ranking (95.02) and received 40% fewer interruptions than the…
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Eagle Has Landed for Car Dealer e-Contracting

For a while, it looked like car dealership e-contracting was a vision of the future –and always would be. People in the auto retailing and lending sectors had talked about its coming for years. But people talk about flying to Mars, too. It just wasn’t happening. Jon Strawsburg, vice president-product planning at Reynolds & Reynolds,…
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